Retargetting is the most effective way to use social media advertising. Facebook, Instagram and Twitter give the greatest returns, in that order. And there is a lower average cost per click compared to Google retargeting.

The most successful retargeting targets the people who visited your site but didn’t purchase. But you might later also look at people that have engaged with your social media content - not only your site.

ROI’s of 200% are not uncommon. But you should also have an understanding of your real combined ROI. If you spent $10 on getting someone to your site and $6 getting them back, that’s $16 in total. Remarketing calculations only consider the $6. That’s not the basis for a genuine ROI figure.

You should also be wary of false positives. What if your visitors would come back any way? Try turning off your campaign to test. Most agencies will want to impress you with high ROI figures. Our aim is to genuinely impact your bottom line.

The more targeted the adverts are the more effective they are; starting with abandoned baskets. But if someone shows an interest in a particular product your advert should focus on that and related products. Relevance leads to higher ROI.

Let us take care of your social media advertising to genuinely increase your profits not just deliver impressive looking ROIs or vanity metrics like followers and likes.